After registering your seller account in the new marketplace, the next step is to register your product information in the new marketplace. Product listing information varies by the marketplace, so please check the guidelines on each marketplace help page.
Faced with the enormous amount of information to which we are subjected to citizens, brands fight in a raging sea in search of getting a moment of our attention. Brands that are already part of our imaginary face others that claim to win their own space. Therefore, defining a brand launch strategy that connects with customers before, during and after has never been so relevant.
The following are the important points of Amazon Seller Consulting while launching a product :
Table of Contents
Here’s How Amazon Consultant can Help New Sellers in Launching a Product
1. Plan ahead
Impatience is a great enemy in every brand launch. After months of development, it is not appropriate to launch the market without proper prior planning. Do not wait for the last moment, start in advance. Good planning can help you reconnect with existing customers or better understand new ones.
As O. Wilde said “there is never a second chance for a good first impression,” be sure to take advantage of it.
2. Identify your audience
This is a relevant step on the road to launch. Studying the audience will make it easier to discover the best way to attract your attention effectively. Be sure to identify all audiences, both internal and external, and prioritize them according to their importance to the brand. Determine which may require more personalized treatment.
3. Discover the contact points
The amount of different ways in which the audience comes into contact with the brand makes it necessary to conduct an audit of the contact points: corporate material, website, sales material, packaging, signage, vehicles, uniforms, as well as all those Internal and external communication material. More than under a logistic perspective, making a Customer Journey Map for each of the audiences of interest can be of great help to avoid encountering unwanted surprises.
4. Balance the objectives with the investment
Setting certain objectives is the best way to evaluate, at the same time, specific financial support needs. You can classify them by milestones reached, short, medium or long term. This is important because it is not advisable to measure success only at the end of the journey, but at each stage throughout the launch.
5. Design a communication plan
Once the audience has been identified, the contact points have been discovered, the objectives defined and the investment bounded, it is time to cross the information and design a multi-stakeholder Communication Plan. Segment the audience so that you can address each profile in the timeliest manner. The Plan will draw a timeline in which, having also identified those responsible, the actions and deliverables to be performed at each moment will appear.
6. Create your story
The Communication Plan needs content. From your brand strategy and according to your personality, create some key messages that can then be declined to different audiences and according to different media. This will ensure consistency in the messages and the creation of brand value. Think about building a story for the brand, but always under the parameters of authenticity and transparency.
7. Start inside
It is crucial to start the launch of the brand from within the Company. The employees are the first ambassadors of the brand and for them to feel the brand as their own they must be the first focus of attention on the launch. Only if they understand the true meaning of the new brand can they make it their own and proudly tell that they are part of this story. The internal launch itself can include different techniques, beyond mere communication; it thinks that the brand experience is also fundamental in this area.